Making brands pop with thoughtful design and engaging illustration

BRANDING ✸ GRAPHIC DESIGN ✸ ILLUSTRATION

LET'S WORK TOGETHER

Featured Projects

Liquid Fables Canned Cocktails

branding | package design | illustration

Services

Logo Suite
Brand guidelines
Patterns
Social Icons

Brand Design

Package Design
Wedding Invitations
Business Cards
Merch Design

Print Design

Web Design
Email Templates
Social Content
Gifs

Digital Content

Editorial
Maps
Handdrawn Type
Pet Portraits

Illustration

Reach out directly to discuss your upcoming projects.

let’s work together

Kind Words

"Sofia is a true mastermind! We have so many thoughts and ideas and she is able to synthesize it all and create the most beautiful designs for our cocktail company. Our branding is what differentiates us in the market and we owe that all to Sofia."

-Laura, co-Founder of Liquid Fables
“Sofia is a dream to work - she is talented, prompt, and kind. We collaborated on a series of 40+ illustrations for a social science course. Sofia brought abstract & complex psychological concepts to life! The end product not only benefited from her artistic skill but also her intellect and humor.”

-Belinda, Associate Director, Digital Education at Yale university
"Sofia led my brand refresh and I could not be more pleased with the result. She developed a brand guide that addressed all of my concerns while still maintaining a look that reflected the spirit of the organization. She was generous with her insights, patient throughout the editing process, and professional from start to finish. Sofia is a pleasure to work with, and I would highly recommend this experience!"

-Sara, Executive Director of Inspiring Educators
“I’ve worked with Sofia on both large brand development projects as well as for all of my email & social design needs. There is nothing she can’t do! Her eye for design and ability to add her zest and perspective brings designs to life that are beyond anyone’s expectations. I can guarantee you won’t be disappointed in working with her!”

-Brynn, Director, Paid Digital Media & Growth Marketing
"I couldn't have asked for a better partner to bring Lucesca to life. Sofia is incredibly collaborative, easy to work with and above all an extremely talented designer. Every retailer and customer we've met along the way has commented on the uniquely beautiful label design. I'd work with her 100x over!"

-Francesca, Founder of Lucesca Olive Oil
"Sofia is one of the most well-rounded, professional, solution-oriented designers I've worked with. She skillfully brought my brand(s) emerging creative direction to life while applying critical thinking and a business-oriented approach to her design solutions. Her ability to blend art & science into her design approach is rare and a tremendous value add."

-Dayna, co-founder of mae

Hey, I’m Sofia Kraushaar!

I’m an NYC-based creative, specializing in graphic design, branding, and illustration. With 10+ years of industry experience, I approach each project with a deep understanding of the complexities of creating a successful visual system.

Catch me rewatching old seasons of Survivor, doodling in my sketchbook (cough, ipad, cough), or testing out coffee shops in the hope of finding the perfect balance of good lattes and medium-level background noise.

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